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The Sazerac House in New Orleans is an interactive destination that tells history of the famous cocktail with tours, tastings, and, of course, shopping. To provide an ecommerce destination, a Magento website was created to be just as spirited as the home of the first cocktail.
The Sazerac House needed to build an online store, quickly, before their grand opening. Along with the site design and build, assets needed to be created. Over 140 products needed to be photographed in their high-quality, high-touch style.
To determine the best ecommerce solution for The Sazerac House, an assessment was performed to determine the product inventory to scale, an easy-to-use experience for visitors and a platform that made inventory updates simple.
Magento Commerce along with Magento Order Management platform integration was chosen for its flexibility and scalability. To capture the high-end feel of products, a photoshoot and post-production was done in-house.
The flexibility of Magento Order Management allows The Sazerac House to support multiple fulfillment centers, split shipping and better serve online customers. Magento makes it easy to update content or even pivot quickly due to unforeseen needs like adding curbside pickup functionality. This new ecommerce foundation along with access to multiple predefined templates provides Sazerac the ability to more efficiently create new websites for their growing number of brands.
To make The Sazerac House ecommerce website a reality, three teams worked together quickly and efficiently. The technical team was able to develop a robust framework and integration of order management while working along with design to create a scalable system that provided versatility and an easy to use shopping experience. The content team created over 140 highly polished assets in-house, with the capabilities to add newer assets following the same look and feel.
Magento offers versatile content management with a secure order preferences and product management ideal for mid to enterprise level businesses. Sagepath has the expertise necessary to implement Magento along with scalable design, and content creation, quickly, and efficiently.
The deployment of an online store was only the beginning for the Sazerac Company’s digital transformation. A corporate site, along with several individual sites for some of their over 400+ brands will be launching utilizing Adobe Experience Manager integrating with Magento via the Commerce Integration Framework (CIF).
If you’re interested in learning more about ecommerce solutions and Sagepath’s capabilities, we will be glad to share our expertise and discuss options with you for any upcoming projects.
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