Customers spend an abundance of time in the research stage, overwhelmed by the process and overloaded with too much information. Shaw needed a solution to shrink the selling-cycle, instill customer confidence, and drive increased conversion and loyalty.

To simplify the journey and cut through the clutter, customers are guided through a more effective and efficient experience to explore Shaw's full line of flooring and related products, better visualize selections, and close the loop with Dealers.

Built in Kentico, interactive 3D room scenes, augmented reality, product trend galleries and day-in-the-life storytelling provide customers inspiration and tools at every turn, blurring the line between the online and in-store showroom experience.