Shaw Floors
Flooring Inspiration from the Top Down

Shaw Residential's business was elevated to new heights, making it the premiere online destination in the flooring industry, through inspirational design and innovative solutions that enable customers to better visualize flooring, and bridge the online and Dealer showroom experience.


Customers spend an abundance of time in the research stage, overwhelmed by the process and overloaded with too much information. Shaw needed a solution to shrink the selling-cycle, instill customer confidence, and drive increased conversion and loyalty.


To simplify the journey and cut through the clutter, customers are guided through a more effective and efficient experience to explore Shaw's full line of flooring and related products, better visualize selections, and close the loop with Dealers.


Built in Kentico, interactive 3D room scenes, augmented reality, product trend galleries and day-in-the-life storytelling provide customers inspiration and tools at every turn, blurring the line between the online and in-store showroom experience.

The Results
The new experience has served as a beacon to new and existing customers, providing increased traffic, engagement and leads for Dealers.

increase in unique page views

User Engagement

increase in number of sessions

site traffic

increase in new user traffic on the homepage

site traffic
Giving Flooring a Voice

To nurture customers beyond the sale, Sagepath introduced voice technology to Shaw's suite of tools, providing convenient access to helpful tips on care and maintenance, and a future channel to market Shaw's full line of related products.

Day in the Life

Day-in-the-life storytelling demonstrates Shaw's full line of products in everyday life scenarios, highlighting features and benefits, while providing customers with inspirational ideas to update the look of their home.