19%
increase in mobile sessions
MarineMax
Navigating a Smoother User Experience
The new online destination for MarineMax, the nation’s largest publicly traded recreational boat and yacht retailer, created a hub to unite people through a shared love of the boating lifestyle, making the purchase process more rewarding and seamless for existing and prospective customers.
Opportunity
MarineMax' existing website was confusing and fragmented, providing an ineffective boat search tool and experience for users looking to easily find a boat and make contact with a dealer at the local level.
Approach
Leveraging Sitecore, Sagepath focused on creating a more engaging experience that simplified the selection process through enhanced search tools, personalization and localization, and a visual boat type wizard that enabled customers to find the perfect boat.
Solution
The reimagined website delivers a more personalized experience, guiding users through the purchase path with a new boat finder, localized boat inventory listings and dealer information, and boat detail pages featuring interactive, 3D image galleries to drive increased engagement and conversion.
Results
Since the launch of the site, MarineMax has seen a significant increase in site traffic, mobile user engagement and dealer inquiries and leads.
Localizing the MarineMax Experience
Each MarineMax location serves a unique boating community with different types of boats and related activities. Serving-up curated, localized content helped streamline the experience and customers' ability to find the perfect solution for their boating lifestyle.
Bringing the Boating Lifestyle to Life
The reimagined design of the website allowed MarineMax to showcase the beauty and fun of the boating lifestyle in a much more inviting way with additional offerings such as boating events, excursions and vacation "getaways."
Say Hello
One Alliance Center
3500 Lenox Rd. Suite 1200
Atlanta, GA 30326
404-926-0078
hello@sagepath.com