Serving as the Digital Agency of Record, Sagepath led digital transformation efforts to reflect Hunter Fan's 135 year commitment to quality and innovation online, and successfully drive an increase in qualified sales leads and revenue for its B2B and B2C business lines.
Hunter was looking to distance itself from an influx of competitors, bolster sales, and attract a broader customer base by expanding and enhancing its digital presence.
Starting with research, a series of stakeholder meetings, in-depth customer surveys, and competitive analysis, the customer journey was reimagined, creating a blueprint to drive brand preference and awareness earlier in the purchase path.
A more conversion-rich experience across the website, social media, SEO/SEM, digital advertising, content and channel marketing, and media campaigns was implemented to shrink the sales cycle and increase qualified leads and conversion.
Digital marketing efforts and website enhancements contributed to differentiating Hunter Fan from competitors and significantly increasing awareness and sales.
increase in site sales
increase in sitewide conversion rate
of online sales attributed to paid media
A FAN FOR LIFE CAMPAIGN
New overarching messaging celebrates Hunter’s history of quality and performance along with a new focus on design and style. The new design balances personality with emotion, showing how Hunter integrates into the unique lifestyles of its customers. A Fan For Life was unveiled across multiple online touchpoints, utilizing digital ads and banners, website redesign, social, and email marketing.
Adjusting The Speed of ecommerce
Integrating with an existing site structure, new components and navigational enhancements were designed for a cleaner and more guided ecommerce experience. Applying expertise in UX/UI design and copywriting improved the customer journey that resulted in driving an increase in online sales.
Selling A Mood
Moodboards and design themes were carefully crafted and distributed across social channels to build excitement around a variety of design options and direct customers to the fan that best matched their personal style. The campaign increased Hunter's social following, engagement and site traffic.
A New Look for Next Generation Technologies
Hunter's differentiating technologies, SureSpeed® and WeatherMax®, needed to standout and be recognizable as unique offerings in the marketplace. This new brand and badge system went through research, design and extensive consumer testing to make sure these sought-after technologies were quickly and easily identifiable throughout the ecommerce and in-store experiences.
Flipping The Switch For Conversion
Omni-channel digital marketing enabled Hunter’s B2C team to determine the most effective levers for driving traffic, engagement, and conversion. Sagepath redesigned and implemented campaign landing pages to generate increased leads and improve marketing attribution.
Technical Architecture Reimagined
To meet Hunter's scaling marketing needs, several leading platforms were fully vetted, implemented and integrated to drive their marketing roadmap and investments, including: HubSpot, Salesforce, Listrak, Symphony and Salsify.
Loftier Site Traffic
A strong omni-channel strategy and approach resulted in increasing site traffic and sales. The integration of paid social media, SEM/SEO, email, content marketing and UX/UI design set the foundation to meet Hunter's immediate and evolving goals for growth.
Tracking The Temp of Consumer Interest
Consumer insights were delivered through custom, real-time marketing dashboards to track successes across the customer journey. This transformed the way the business strategized and reported against each stage of the customer lifecycle – from initial canvas and research through the purchase and post-purchase phases.