The Howard Hughes Corporation turned to Sagepath to develop a unified design solution and consolidate multiple property sites across the country into a single CMS platform. Sagepath responded with a modular design system with interchangeable components to create a consistent design system, while providing each property the autonomy to customize their site.
Howard Hughes needed more control of their digital assets and content while still allowing for local, customized content for multiple properties that had their own individual CMS.
Sagepath leveraged AEM to design and develop reusable components that could be used across the board, reducing CMS maintenance costs and creating a more unified brand presence online.
The finished product provided a scalable platform with standardized, reusable templates and components that were used to deliver unique design experiences for five multi-purpose community sites in AEM within 7 months.
A global component library allows new properties to access pre-approved elements while accommodating for new, custom components to significantly cut down on development time and costs.
reduction in new site build costs
increase in direct search sessions
increase in first-month traffic
Establishing a Scalable Model
Our approach to the project was to build the first property site while keeping a multi-state architecture in mind. Using the Seaport District website as our model, we created a scalable component and blueprint library, which included events, shopping, news and contact functionality.
Putting AEM Components to the Test
Downtown Summerlin was the second site to be developed, but the first to put our component library to the test. While new components were introduced, the site was designed and developed without a hitch, proving the case that each property could create a unique look and feel leveraging our AEM component library.
An Easy transition in the Big Easy
Howard Hughes was able to stand-up the new site for Riverwalk with minimal design support, enabling their internal team to be fully self-supported and drastically reduce the time for launch.
SHOP, DINE, EXPLORE
To provide visitors with an easy way to navigate each property, we created a tool bar that provides an app-like feel. The tool bar is prominently featured on desktop and mobile, enabling users to quickly access shopping, dining, and special features for each location.
Flexibility to Grow
Unique branding can be applied for each property without changing the component structure, enabling content editors to easily add and update content. For Howard Hughes this means they can continue to expand their portfolio without relying on design and development support to recreate the site every time.
Is AEM Right For Your Project?
If you’re interested in learning more about our AEM capabilities contact us. We will be glad to share our expertise and discuss options with you for your upcoming projects.