Doosan Infracore
A Site For Heavy Lifting

Doosan, one of the world’s largest equipment manufacturers, tasked Sagepath with a website redesign and CMS implementation to create a more personalized and scalable platform to support their dealers and connect customers with the right products.


Doosan's existing website and CMS platform were outdated and hard for content editors to easily maintain. A more scalable and cost effective solution was required to enable Doosan to more efficiently manage and host multiple sites and reach its goals for growth.


Because of its advanced personalization and extensibility, Episerver was selected and implemented as the new CMS to deliver a more scalable platform for Doosan and its multiple sites, and provide a more intuitive experience for both the users and content editors.


The new website experience is filled with rich media capabilities that allow Doosan to host multiple videos from their site, a robust search engine (using EpiFind), a new dealer locator, and form optimization to support increased lead generation.

The Results

A new industry-leading responsive design and successful migration with no loss in organic traffic has dramatically increased engagement, generated valuable daily leads, and boosted SEO performance.


increase in Q1 2020 form submissions

Lead Generation

increase in SEO technical score


increase in time spent on website

user engagement
Enhanced Dealer Access

For heavy equipment customers, it’s imperative to find a nearby dealership for 24/7 access and minimize equipment downtime. With the new website, Doosan dealer information is prominently featured along with a location map, hours of operation, contact information, and types of available equipment to streamline the process for customers.

Easily Surfacing Products

The redesign provides a more robust product catalog and search engine that allows users to quickly find relevant content by category and by model type that feature detailed equipment imagery and specifications.

Less Digging

Search alone as a new feature is a welcomed upgrade, but increasing its performance was equally important. Sagepath implemented EpiFind, an advanced search engine, to provide customers with a more efficient and effective experience to find equipment based upon search behavior and website statistics.

"Sagepath worked to ensure that we not only had a site that was user friendly, but also that our new CMS worked for all levels of content editors. The new CMS was vetted by Sagepath and customized to meet our expectations and needs. The work done on the backend has reduced the time it takes for our team to enter content by almost 50%, as well as better ways to display the content for our different users.

We are beyond grateful to the Sagepath team for the work they have done to update our sites, as well as decrease the amount of effort needed to keep them current. Our internal staff and external users are pleased with the new experience on both websites.”

Collins Rigdon
Marketing Specialist , Doosan Infracore North America LLC

Is Episerver Right For Your Business?

If you’re interested in a new, robust platform, Sagepath has the expertise to help you implement an Episerver solution or we can provide other recommendations that better meet your needs. Contact us to learn more about finding the right CMS for you.