eCommerce Case Study - BIC

BIC

Igniting eCommerce

Though BIC products are easily found on store shelves around the globe, they needed a way to increase sales online. Sagepath responded with designing and developing a new ecommerce site to serve as BIC's premier online destination in the U.S.

Opportunity

BIC approached Sagepath to plan and build an ecommerce site to generate increased sales that would be part of a Super Bowl promotion four months away.

Approach

Working closely with BIC’s IT team, Sagepath selected Sitecore as their new CMS platform along with Ucommerce to provide a seamless and secure architectural foundation and adhere to strict PCI compliance standards.

Solution

Using customer inspired artwork and recalibrated product imagery, the new site features bundled product offerings and subscription-based purchasing to encourage product cross selling and repeat purchases.

The Results

The new site along with a digital campaign for BIC lighters significantly increased site traffic and sales that far surpassed initial client expectations.

1000%

increase in monthly online sales YoY

ecommerce

200%

growth in customer database

Lead Generation

650%

increase in website traffic

website traffic

Developing New Ways to Purchase

Sagepath introduced bundled product offerings and subscription-based purchasing that were fully integrated with BIC's ordering system and distribution centers for fulfillment to increase conversion and drive repeat sales.

Forging Seamless Customer Journeys

The new site features striking, contemporary design that showcases products and accommodates in-site brand promotions and product images for cross-channel asset management.

The ecommerce platform ensured frictionless communication for product management and shipping, custom-built bundles, and optimized digital asset management features with real-time inventory.

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