Igniting eCommerce

Though BIC products are easily found on store shelves around the globe, they needed a way to increase sales online. Sagepath responded with designing and developing a new ecommerce site to serve as BIC's premier online destination in the U.S. 


BIC approached Sagepath to plan and build an ecommerce site to generate increased sales that would be part of a Super Bowl promotion four months away.


Working closely with BIC’s IT team, Sagepath selected Sitecore as their new CMS platform along with Ucommerce to provide a seamless and secure architectural foundation and adhere to strict PCI compliance standards.


Using customer inspired artwork and recalibrated product imagery, the new site features bundled product offerings and subscription-based purchasing to encourage product cross selling and repeat purchases.

The Results

The new site along with a digital campaign for BIC lighters significantly increased site traffic and sales that far surpassed initial client expectations.


increase in monthly online sales YoY


growth in customer database

Lead Generation

increase in website traffic

website traffic
Forging Seamless Customer Journeys

The new site features striking, contemporary design that showcases products and accommodates in-site brand promotions and product images for cross-channel asset management.


The ecommerce platform ensured frictionless communication for product management and shipping, custom-built bundles, and optimized digital asset management features with real-time inventory.

How Can ecommerce Grow Your Business?

If you’re ready to increase your ecommerce capabilities, contact us today. We’ll work closely with you to identify your objectives and implement ecommerce solutions for your brand.