- Digital Marketing Strategy
- CRM / Marketing Automation
- Content Marketing
- Digital Advertising/Media
- Social Media
- Influencer Marketing
- SEO / SEM
- ABM Strategy
- Lead Generation/Nurturing
- Paid Media
- Email Marketing
Work Case Studies
Capabilities Services and Offerings
About Story and Culture
Digital Marketing Capabilities
Now more than ever, digital marketing enables businesses of all sizes to reach their audience 24/7. Specialists in SEO, paid search, social media, content marketing, email and CRM/marketing automation create customized strategies and campaign implementations to pinpoint customers and drive increased traffic, leads and conversion.
Sagepath utilizes best-in-class, enterprise marketing technologies to provide real-time reporting and data-driven insights, and define which tactics are yielding the highest ROI.
Sagepath has extensive experience and partnerships with multiple CRM and marketing automation solutions, including Salesforce, Microsoft Dynamics, Marketo, Hubspot, Oracle, Adobe and others. We work closely with our clients to develop a scalable digital platform that integrates with existing martech stacks, and ensure efficient and seamless collaboration across marketing and sales teams.
We combine our knowledge of enterprise-class CRM and marketing automation tools with a 360-degree view of the customer to create individualized campaigns that build deeper relationships and lead to increased conversion rates and loyalty.
Sagepath offers unique B2C and B2B solutions to deliver compelling and measurable results. Experts in paid media collaborate with clients to ensure the content strategy, design and placement for each initiative aligns with customer and business needs utilizing market research and advanced analytics services.
During the campaign flight, Sagepath is constantly reviewing and refining its spend by channel (display, search, video, social, and influencer) using a number of methods to maximize ROI.
Content marketing is a highly effective approach for brands to connect with customers in a more authentic manner through informative, relevant and useful content. Sagepath ensures the content strategy revolves around creating and distributing content that addresses specific customer needs, while successfully meeting our clients' business goals to drive increased traffic, leads and sales.
Customers prefer to interact with brands that are responsive, informative and conversational. Social media marketing is a smart and effective way to move the needle for your business and build deeper relationships with customers at the same time. Our experts in social media deliver robust media plans with carefully targeted audiences, influencer partnerships, and ongoing community management to maintain a healthy two-way dialogue with customers and deliver monetized business results.
A fundamental building block to any effective digital marketing initiative, SEO attracts and converts audience segments into qualified prospects leveraging search engines like Google, Yahoo or Bing. Content, architecture and technical SEO all play a key role in any SEO strategy. SEO strategists maximize results through keyword, link building, and content optimization to boost search rankings, site traffic, and lead-to-customer conversion rates.
A sound email strategy that ladders up to the content strategy and the overall digital marketing strategy is critical to providing increased click-through rates and conversion. Sagepath uses a variety of manual and automated approaches to deliver compelling, personalized messaging to customers that can be fully integrated and managed through CRM and CDP systems. This enables clients to track and refine future email campaigns based upon past behavior and purchases.
Sagepath leverages account-based marketing (ABM) for B2B clients to focus sales and marketing efforts on targeted, high-value customers and prospects based upon their potential impact on the business. This results in building alignment between sales and marketing teams, increasing lead to conversion rates, and boosting customer loyalty.
One Alliance Center
3500 Lenox Rd. Suite 1200
Atlanta, GA 30326