Atlanta Web and App Analytics Agency

WEB AND APP ANALYTICS CONFIGURATIONS

A companies website and app should be the hub of everything digital analytics. Afterall, you're probably spending a lot of valuable time and money trying to get people there, so don't skimp on tracking. Our team is skilled in all Google and Adobe Analytics implementations and we makes sure there's no gaps in your tracking.

At the end of the day, we want to make sure that you're successful and can prove it with data. Otherwise, we wouldn't be doing our jobs. That's why we put such an emphasis on creating a measurement framework up-front, together, to outline what success looks like. From there, we can build and implement our measurement plan.

Once our web and app analytics configurations are complete, we can leave you to it! Or, help you report on metrics at whatever frequency you prefer.

Learn more about how we approach different tech stack below!

Technologies

Google Analytics
Google Analytics 4
Google Analytics 360
Google Tag Manager
Google Optimize
Firebase
Adobe Analytics
Adobe Target
Adobe Launch

Google Analytics Implementation

We won't lie, Google Analytics is what we implement the most as it fits the bill for most of our clients. I mean, what's not to like: it's free (okay they offer a paid version too), lightweight, fits nicely in Google's cloud suite, and can get the job done for most small to large companies.

Our team is extremely well versed in Universal Analytics, Google Analytics 4, and Google Analytics 360 implementations. This includes both ecommerce and brochure sites, as both have their own intricacies. Not sure which Google product is right for you? No problem, we can help you along the way!

Already have a version of Google Analytics but you don't trust the data? Let us know! We can audit your current state implementation and outline a roadmap to help you enhance you digital data analytics.

Adobe Analytics Implementation

For some of our clients, it makes sense to move to the adobe analytics suite over Google Analytics. This is typically the case for businesses whose website is hosted in AEM or marketing is taking place in one of the many adobe campaign or audience platforms.

Have no fear! Our team is extremely well versed in Adobe Analytics implementations. This includes both ecommerce and brochure sites, as both have their own intricacies.

Firebase App Analytics Implementation

Need analytics tracking for your app? No problem! We have experience with firebase analytics implementation. As you may know, app analytics implementations are much more difficult today than web analytics implementations.

But don't fear! We work with you to understand you app analytics needs, and map out a plan with requirements for our development team (or yours) to implement. Once implemented we will QA along the way to make sure both Android and iOS app analytics are consistent across platforms. It sounds like a no brainer...but believe us, nothing surprises us anymore.

Let’s Start a Relationship

Browse our site to learn more about us, our story and our purpose. Dive deep into our capabilities and work to gain a better understanding of the value we bring to our clients. And reach out to discuss your digital transformation needs and see how we can help. We would love to start a long-term partnership with your company.

WEB AND APP ANALYTICS CONFIGURATIONS

Technologies

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