Sagepath's Atlanta based digital data analytics team takes the guess work out of collecting, organizing, enriching, and activating your digital data and analytics. We pride ourselves on innovation; standing out among the rest and enabling our clients to do the same. We're a Digital Agency powered by data to drive transformation for our clients. We get excited at the thought of bringing together millions of data points from disparate data sets (including qualitative!) to drive empathy-fueled opportunities and insights. Big Data, machine learning, automation, and problem solving at scale: it's what's for breakfast. Could this be love? Maybe.
Web & App Analytics
Your digital properties (website, microsites, portals, mobile apps, custom apps) contain a goldmine of digital analytics. Afterall, you're probably spending a lot of valuable time and money trying to get people there, so don't skimp on tracking your customer's behavior once they are on your site or app. Our team is skilled in both Google Analytics and Adobe Analytics, and we have resources dedicated to both websites and mobile app tracking. We make sure tracking is setup properly and that all appropriate data points are being collected to make your reporting, marketing, and business operations that much easier.
Once your web and app data foundation is set and trusted, and you've identified what a conversion is, it's time to reduce the friction of both the on-site and off-site conversion funnels. At Sagepath, we work with our strategy, marketing, and customer experience teams to generate ideas for A/B and multivariate tests, ensuring that best practices are driving our hypotheses. We then use a data driven 'test-and-learn' framework to optimize our conversion funnels and generate business value. Fun fact: 100% of our CRO projects have measurable ROIs with a < 1 year payback.
Does your business have burning questions that require data analysis across multiple systems to answer? Maybe it's "what was the financial impact of each POS outage?" or "is our loyalty program driving conversions" or "when I put this set of items on promotions, am I driving new revenue or just cannibalizing revenue from elsewhere?" Our digital data centralization workstream can help you connect data sources and perform business intelligence to give you a holistic view of your digital ecosystem. And the best part - we ensure that the valuable insights can be consumed by the business in a repeatable fashion.
Are you looking to get a holistic view of your customers? Much like the data centralization workstream, the customer data accelerator workstream looks at your customer data sources and handoffs between different systems in order to create the best architecture for customer data collection. Ultimately, we consolidate your customer data and store it in a way that makes it easy to orchestrate and activate marketing.
In a nutshell, we collect customer data from where it is being generated and push it to where it's actually useful. This also opens the door for deep cross-channel consumer journey analytics.
We are here to take "data science” and “machine learning" from just being more buzz words, to actually using models to help you unlock IMMENSE business value. In today’s world, systems can absolutely learn from data, identify patterns, and make decisions/ predictions with minimal human intervention. And if you aren’t investing in data science use cases now, you are absolutely going to be left behind. Our team of data scientists can not only help you identify unique ways to create value out of your data and build models, but we have the business expertise to ensure that your models make it into production and deliver a strong ROI (return on investment).
All good data analytics projects need some sort of visualization solution in place. That's where we come in with our proprietary analytics dashboards. Whether it's Google Data Studio, Tableau, Power BI, Datorama, or Domo, our team of engineers is confident we can bring your KPIs and insights to life with our interactive dashboards.
Browse our site to learn more about us, our story and our purpose. Dive deep into our capabilities and work to gain a better understanding of the value we bring to our clients. And reach out to discuss your digital transformation needs and see how we can help. We would love to start a long-term partnership with your company.