Using Data & Analytics To Support Your Digital Transformation

Sagepath Reply creates digital experiences that connect brands with customers and drive results. We believe that data and analytics are key to a successful digital transformation. See below for specifics on how Sagepath Reply's Digital Data Analytics practice uses data to drive ecommerce, B2C, and B2B digital transformations.

Sagepath Reply uses data and analytics to transform ecommerce experiences:

• We define and measure your onsite conversion funnel.
• We ensure product detail page (PDP) details are appropriately tagged for deep PDP analysis.
• We develop proprietary cross-sell and upsell models.
• We analyze loyalty today to learn why customers are/aren’t loyal tomorrow.
• We evaluate and predict promotional effectiveness.

Sagepath Reply transforms B2C experiences:

• We connect the data from the various marketing channels and provide cross channel insights and optimization.
• We develop custom attribution models.
• We audit customer data sources and integrate siloed data into your CDP.
• We analyze audience data to help define your segments.
• We implement website personalization.
• We analyze and help optimize customer journeys.

Sagepath Reply transforms B2B experiences:

• We measure interactions at each stage of the purchase cycle.
• We report on Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).
• We develop custom lead recommendation engines.
• We develop tiering and value potential modeling for market segmentation.
• We provide data strategy and implementation for B2B Online marketplaces

In the coming weeks, we plan to share some of our learnings as our enterprise data and analytics practice has grown over the past 19 years. Please follow-us, comment, or reach out if you have specific questions, topics, or interests.