Floorvana Mobile App Design

Inspiration Can Come From Anywhere

Floorvana app content displayed on tablet screen.

For over forty years, Shaw Floors has been recognized for their exceptional quality flooring that ranges from carpet, hardwood, tile and everything in between.

The Challenge

Making Selecting Floors Simple

With so many choices of flooring, Shaw approached us to design and promote a mobile app that would make finding the perfect flooring simple for consumers. The mobile app had to drive consumers to their nearest Shaw dealer in order to make the sale.

Floorvana app content displayed on tablet screen.
Four mobile phones displaying content from Floorvana app.
Our Approach

Floorvana Brings It Home

To create a solution, our UX and design team worked with Shaw’s proprietary color matching technology to build an app with the style expected of Shaw Floors. The result was Floorvana. The app allows users to upload any photo on their phone, or take a photo, and the solution suggests flooring options with complementary color schemes.

Getting the Word Out

To coordinate and promote the launch of Floorvana, we produced a thirty-second spot that ran on HGTV and at Shaw Floors’ bi-annual convention that brings together thousands of Shaw retailers from across the country.

Floorvana app color options content displayed on tablet screen.
Floorvana app content with color and swatch options displayed on tablet screen.
The Results

5-Star Review in App Store

Consumers loved the app’s ease of use and gave rave reviews in the App Store. Retailers also took advantage of the app and began to use it in sales presentations, leading to more consumers choosing Shaw Flooring over the competition.