Making it Easier to Find the Perfect Boat
Opportunity
MarineMax's existing website was confusing and fragmented, providing an ineffective boat search tool and experience for users looking to easily find a boat and make contact with a local dealer.
Approach
Leveraging Sitecore, we focused on creating a more engaging experience that simplified the selection process through enhanced search tools, personalization and localization, and a visual boat-type wizard that enabled customers to find the perfect boat.
Solution
The reimagined website delivers a more personalized experience, guiding users through the purchase path with a new boat finder, localized boat inventory listings, and dealer information, and boat detail pages featuring interactive, 3D image galleries to drive increased engagement and conversion.
Localizing the MarineMax Experience
Each MarineMax location serves a unique boating community with different types of boats and related activities. Serving up curated, localized content helped streamline the experience and customers' ability to find the perfect solution for their boating lifestyle.
Bringing the Boating Lifestyle to Life
The reimagined design of the website allowed MarineMax to showcase the beauty and fun of the boating lifestyle in a more inviting way with additional offerings, such as boating events, excursions, and vacation getaways.
Increase in site traffic, mobile engagement, dealer inquiries and leads.
increase in mobile sessions
increase in users visiting the site
increase in new mobile users
How can we transform your business?
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Reach out to discuss your digital transformation needs and see how we can help. We would love to start a long-term partnership with your company.
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