Holler & Dash Agency of Record

Increasing Sales over Brunch

 

Selection of 3 screens from the Holler & Dash website.

34%

Increase in site page views

200%

Increase in social engagement

150%

Increase in PR impressions

Holler & Dash Biscuit House is a fast-casual restaurant concept with a chef-inspired menu. Their unique entrée-sized biscuits with names like the Kickback Chicken and Pork Rambler are slowly making their mark across the southeast.

The Challenge

Building a Biscuit Strategy

Holler & Dash needed a partner to help build brand awareness, drive traffic to existing locations, generate excitement around new openings and most importantly increase sales.

Variety of Holler & Dash opening soon and special event flyers.
Overhead view of variety of Holler & Dashg entrees, sides, and beverages.
More than a Meal headline on Holler & Dash publication.
Our Approach

Keep It Real, Keep It Delicious

To understand the brand, we needed to see and taste for ourselves what Holler & Dash was about. We hit the road to visit their locations and meet with their people, get hands on experience, and, of course, sample the food. Along the way, we did our research, tried the competition, chatted with customers, and used these insights to create a marketing plan.

The Holler & Dash story is rooted in a relationship with food and the importance of their people and partners in creating an experience for the customer. Our strategy included highlighting those stories that promoted the team, partners, local events, outreach and special offerings.

When it was time to open new locations we sought to engage the local community, and social influencers with events, invitations, emails and specially created items.

 

Capabilities Used

  • Analytics
  • Content Strategy
  • Creative
  • Events
  • Development
  • PR
  • SEO
  • Social
  • Strategy
  • User Experience

Three mobile phones with Holler & Dash website content on each screen.
Gray Holler & Dash tee shirts rolled up and secured with a cardboard band with Thank You message.
The Results

A Social Success

Holler & Dash has been able to accomplish a lot with a little. Using social as a primary driver we have been able to increase site views by 34%. Increase social engagement by 200%, growing their following into one of the most engaged audience in their category, all while meeting the fast-paced needs of a fast-casual restaurant.