User Experience

Starting the user journey from scratch 

The curious thing about User Experience (UX) is that when our experts do their job well, customers rarely notice. We take that as compliment, because it means we've created a website that is intuitive, easy to use, and provides a positive, engaging and productive experience. UX design is all about making the users' life easier. Sagepath’s UI/UX team can start by auditing your existing sites to find better solutions or start from scratch to create an amazing online experience for your brand.

Our process includes documenting users’ journeys and visually mapping their experiences interacting with your website or app to surface pain points and areas of friction that can lower page view times and increase abandonment.

Sagepath UX experts can take these pain points away, creating seamless and frictionless experiences that allow your customers to achieve their goals as quickly and easily as possible, with the goal of creating a user experience that leads to conversion.

Our Services Defined

Mapping Out the Foundation

Every interaction on your website affects customer loyalty and your bottom line. Journey mapping is a way to see your site from your customers' perspectives to better understand how they interact with your site, their motivations, and how well your site helps them meet their various goals. Presented as a visual presentation, the findings from journey mapping can identify key opportunities that help to boost customer loyalty and maintain long-lasting relationships.

Test and Refine

There's nothing more valuable than getting your product in front of real users. Testing with actual customers before the launch of a product helps validate experience and design decisions or uncovers important optimizations that can be incorporated before go-live. We tailor our testing process to the project, from in person moderated sessions to remote card sorting.

Understanding Your Audience

Sagepath UX experts conduct interviews, surveys and analyze data to develop accurate user personas and document their behavior leading to more effective designs that appeal in the right way, to the right customers. The result is real-world designs that can generate better leads, focus marketing efforts more productively, and prioritize features throughout the development process.

Building the Structure

Studies show you have 15 seconds to train your customer in how to navigate through your site before they find what they're looking for or get frustrated and leave. Our UX designers will help you prioritize your content and create an easily understandable structure for your site so it is intuitive and easy to use. Just as importantly, we can design a structure that is readily understandable to search engines, which can help to maximize your Search Engine Optimization results.

Services

  • User Research
  • Heuristic Analysis
  • Competitive Audit 
  • Stakeholder Interviews
  • Usability Testing
  • A/B Testing
  • Content Audit
  • User Interviews
  • Focus Groups
  • Quantitative Surveys
  • Card Sorting
  • Low & High Fidelity Protoypes
  • Wireframes
  • Information Architecture
  • Persona Development
  • User Stories
  • User Flows
  • User Cases & Scenarios