Strategy capability white-colored icon.

Strategy

We immerse ourselves in your business to learn what drives you.

At Sagepath, we view strategy as an end-to-end solution. Our Business Analysts and Strategists work along with you to identify high-level Key Performance Indicators (KPIs) that will lead to the creation of a larger customer journey.

We recognize that each consumer touchpoint has the potential to generate new prospects and leads. Our goal is to convert these prospects into customers. We do this by thinking ahead and considering how what we’re creating now will inform the next phase of the project and how it can be further optimized.

For each of our projects, our goal is to create a holistic marketing ecosystem that can be constantly refined using real-world data and emerging technologies. We begin by conducting thorough one-on-one interviews with key stakeholders to determine the key goals for your project. Throughout the process, we keep both end-to-end product life cycles and customer life cycles in mind.

What you will find working with Sagepath is something you won’t find at many digital agencies. You get experts who are adept at translating system goals from a business perspective into actual functional and technical needs of the system. We understand the concerns and responsibilities of CMOs, CTOs and CIOs and are experienced in viewing projects from their unique perspectives.

Our Services Defined

Branding & Positioning

Today's consumers are more savvy than ever before. It's important to start with a clear strategy and a position that lets you both stand out in the market and communicate clearly with your audience. Your brand is a lot more than a logo and a typeface. It's why consumers build a relationship with you. And your brand positioning helps drive the decisions of where to interact with your customers. Sagepath can help you define your brand from the design to the tone and voice of your brand all the way to media placement.

Analytics

Data analytics reveals who your customers are, what they are looking for, and how you can optimize your website for a more effective and fulfilling customer experience. Sagepath’s seasoned data scientists use proprietary tools to dissect relevant site and customer data, then apply their unique backgrounds in e-commerce, programming, POS, CMS, CRM, marketing automation and cloud architecture to convert the data into digestible metric dashboards toprovide valuable insights to help you increase conversions and ultimately drive ROI.

Content

In the land of digital, content is king. With just seconds to capture interest, your messaging, voice and tone must speak loudly and clearly. Our content wizards conduct thorough assessments of your current content then develop recommendations to make sure your voice is heard loud and strong. Just as important, we craft strategies that enable content that attracts search engines, increases site traffic and provides the information your customers are looking for, where they expect to find it.

Social Media

Our social media experts can help you realize the full potential that comes with building one-on-one relationships with your audience. More than any other channel, social is always on, requiring nimble interactions in an authentic, honest voice and tone that can help your brand maintain productive relationships that can increase affinity and sales. Sagepath's social specialists have the expertise you need to stay on top of trends and conversations for opportunities that can increase inbound traffic and decrease marketing costs for greater brand loyalty and conversion.

SEO/SEM Implementation

Your organization's ranking in search results can mean the difference between gaining new customers or suffering lost opportunities. But driving traffic to your site isn't enough--you need to drive the kind of traffic that leads to conversions. Our SEO experts can optimize your website to make it the most relevant option for search engines, rewarding your organization with increased traffic, greater ROI and higher conversions.

Services

  • Competitive Audits and Analysis
  • Content Audits
  • Technical and Functional Journey Maps
  • Brand Strategy and Positioning
  • Business and Stakeholder Analysis
  • Content Strategy and Planning
  • Digital Road Mapping
  • Business Intelligence & Strategy
  • Search Engine Optimization
  • Metrics
  • Analytics
  • Traceability Matrices
  • Implementation
  • Epic Planning
  • eCommerce Best Practices
  • Marketing Automation
  • Search Engine Optimization Strategies
  • Content Strategy
  • Social Media Best Practices
  • Measurable Conversion Tactics / ROI
  • Results-driven Analytics & Dashboards
  • Collaborative Work Ethic