• Google update, SEO, UX, Algorithms

    Google Page Experience Update Is Coming

    On May 28th, Google announced yet another ranking algorithm, called the Google Page Experience update. Contrary to Google’s standard operating procedure of not making an announcement till after the deployment of its algorithms (if at all), this update is not expected to go live until sometime in 2021. 

    Teck Wong - 06.11.2020
  • SEO, Organic Search, Google, Core Update

    May 2020 Google Core Update

    Google released a global broad core algorithm update at the beginning of May, impacting search results all over the web. As a result of the update, we observed high volatility - traditional high ranking keywords were significantly lower in some cases, negatively impacting organic site traffic while lower-ranking keywords began performing better.

    Teck Wong - 06.11.2020
  • SEO, COVID-19, SEO Best Practices, Digital Marketing

    COVID-19 SEO Preparedness

    In the new age of social distancing, users are leveraging the internet more than ever for information gathering and making purchases. Ensuring your SEO and overall digital marketing content is buttoned up can help position your brand as the go-to option for their needs during this time.

    Teck Wong - 03.19.2020
  • Google BERT; Bidirectional Encoder Representations from Transformers; neural network-based; natural language processing; BERT algorithm; short-tail queries; keyword tracking;

    Google BERT Update

    What is Google BERT and what does it mean for the future of SEO?

    BERT, which stands for Bidirectional Encoder Representations from Transformers, is a neural network-based technique for natural language processing pre-training.

     

    Teck Wong - 12.09.2019
  • SEO; Voice Search; Search Engine Optimization; Digital Marketing;

    How to Optimize Your Website for Voice Search

    With the rise in use of mobile devices, voice searches are becoming an increasingly popular trend among internet users. These searches are not only done on phones, but they can also be performed on home voice assistant devices powered by artificial intelligence agents such as Amazon Alexa, Apple Siri, Microsoft Cortana, and Google Assistant.  Brands can't sit out the voice revolution. How is your SEO strategy evolving as technology matures?

    Teck Wong - 10.03.2019