• COVID-19; paid media; media spend; strategy; advertising

    How Advertising Spend is Being Shifted During COVID-19

    As we continue to live in what has become our new normal, we are seeing a significant shift in the way we do business. Brands are having to be more agile than ever while navigating around uncertainty and re-thinking how to approach marketing to current and potential customers. One of the biggest challenges brands are facing is how to best allocate budget to remain profitable and are re-thinking how advertising spend plays into their strategy.

    Sophie Epps - 05.05.2020
  • ppc trends 2019; 2019 PPC trends; digital marketing trends; digital marketing 2019; top digital marketing trends; trends in digital marketing;

    Four Noteworthy PPC Trends in 2019

    There’s a lot happening in Pay-Per-Click this year, which is why Sagepath Digital Marketing Specialist Sophie Epps is bringing you up to speed on the latest innovations in digital marketing.

    Sophie Epps - 08.29.2019