• digital transformation; marketing automation; behavior-based marketing; multi-channel marketing; CRM; permission-based marketing

    Five Ways to Encourage Employee Buy-In for Digital Transformation

    Your enterprise may be ready to embrace the many benefits of marketing automation. Your employees...maybe not so much. Use these five tips to help employees understand how marketing automation can make their jobs easier and have a positive effect on their careers.

    Bruce White - 03.15.2019
  • digital transformation, content management, CMS, ECM, network security

    Four Steps to Get Ready for Digital Transformation

    While true digital transformation often requires a period of planning, budgeting and consensus building, productive steps can still be taken during these planning stages so an infrastructure is already in place when it’s time to move from planning to implementation.

    Bruce White - 01.26.2018
  • Sagepath, Sagepath retrospective, Sagepath Summit, 2017 year in review,

    2017 Partner Events - A Year in Review

    Best. Year. Ever. See why 2017 was a watershed year for Sagepath, from our first Digital Summit to very special recognition by Gartner.

    Bruce White - 01.24.2018
  • content strategy, content strategy benefits, benefits of content strategy,

    Five Reasons Why Companies Need Content Strategy

    What a client sees as business problems are often actually content problems that can be solved by a sound content strategy. Yet it's not uncommon for companies to strike content strategy as a solution. Here are five things clients should know to grasp the full value content strategy can bring to their online marketing efforts.

    Bruce White - 01.19.2018