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Amanda Willig - 04.23.2019

Experience is Good for Business: 3 Things I Learned from Adobe Summit 2019

Many believe your website strategy should be about putting the user first and providing them with the best experience possible – and that is exactly what Adobe focused on at this year’s Summit.

Appropriately named The Digital Experience Conference, experts from around the world gathered in Las Vegas to learn how to become exceptional experience makers and how Adobe can help make that happen. Here are my three big takeaways from this year’s conference.

1. More Personalized Experiences

One of the biggest announcements was the global availability of the Adobe Experience Platform, one of the first real-time platforms for customer experience management. Using the platform, companies can benefit from the various Adobe products in order to create more streamlined, personalized experiences for their site users quicker than before. Powered by Adobe Sensei, Adobe’s artificial intelligence and machine learning engine, you can now connect data from multiple sources to build a real-time customer data profile and activate personalized content based on their behavior and activity.

2. Powerful New Integrations

Additionally, we learned more about the exciting investments Adobe is making in digital commerce and email marketing. Adobe recently integrated Magento, an E-commerce platform, and Marketo, a marketing automation software, with their Adobe Experience Cloud which further allows companies to connect cross-channel data and boost their customer data profile. Companies can now integrate their Adobe Experience Manager (AEM) content management system, E-commerce and marketing engines with Adobe Target in order to provide a unified experience across platforms and track the conversion flow from email through to final purchase. By using Experience Fragments, you can create and manage content in a central place but deliver it cross-channel.

3. A Bigger and Better AEM 6.5

Rounding out the conference was the announcement of AEM 6.5 and the key features and benefits customers will see after upgrading, many of which will assist with creating more fluid experiences. The features we’re most excited about are a new Single Page Applications (SPA) editor, headless content delivery, smart tagging and the addition of Asset Link to allow creative users to easily integrate their AEM Assets implementations with Creative Cloud applications.

It’s an exciting year for Adobe and we can’t wait to help your marketing technology team build the best experience for your customers. If you’d like to learn more about what Adobe has to offer and how Sagepath can help you accomplish your marketing goals, reach out to me at awillig@sagepath.com.