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Digital Strategy articles

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  • Brittney Scarlett
    03.22.2017

    Marketing Automation

    Marketing automation has become a popular phrase in today's digital marketing ecosystem. You may find yourself wondering, "Why is marketing automation even important?" or, perhaps more importantly, "What exactly IS marketing automation?"
  • Purvi Patel
    03.16.2017

    Social Media in the New World

    Is your brand struggling to be heard in a noisy digital space? At Sagepath, we evaluate your brand’s core, your business’s unique influences, and apply creative concepts to these objectives to develop effective social media strategies. While a strategy and plan are two important factors in achieving social media success, it is vital to understand that not every post will drive high engagement rates, an outpouring of website traffic, or convert to sales.

  • Sneh Parmar
    03.16.2017

    Analytics - Types of Data Points and How They Work Together

    The amount of data collected these days is unfathomable. In fact, there’s such an abundant amount of data collected that analysts have difficulty trying to determine what’s important.

    So how do you connect all of that information to give a holistic view into what’s happening? It could potentially take forever trying to connect certain data points; however, in order to be effective you need to focus on the key elements that you are trying to showcase.

  • Haris Cajic
    03.15.2017

    SEO Audit 101

    An SEO audit is a procedure which documents a website’s performance based on a variety of factors. The overall goal is to identify and develop a strategy to tackle any SEO challenges the website faces.