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Digital Strategy articles

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  • Brittney Scarlett
    05.23.2017

    Just A Small Tweak

    Decreased time to market, increased customer satisfaction and stronger team morale are some of the benefits your projects may start experiencing by adopting scrum methodology.

  • Haris Cajic
    05.04.2017

    The Curious Case of the Missing Direct Traffic

    A little while ago, a client pointed out that the traffic to their blog had dropped significantly since launching a new site in September of 2016. The initial thought was that maybe something in the new site design had a negative impact on SEO. We decided to do a little investigating.

  • Haris Cajic
    04.26.2017

    What One Month of Effective Link Building Looks Like

    Google has made no secret of the value backlinks provide to websites trying to rank higher on the search engine. If you can implement a strategy for consistently acquiring relevant, authoritative backlinks to your site, you will see similar results to the ones I’m about to show.

  • Sneh Parmar
    03.30.2017

    Improve UX and Drive Conversion with Personalization

    Brands now have access to technology that makes every customer feel special but while there are many components available for personalized consumer experiences, many brands struggle with implementing this personalization on their sites.
  • Brittney Scarlett
    03.22.2017

    Marketing Automation

    Marketing automation has become a popular phrase in today's digital marketing ecosystem. You may find yourself wondering, "Why is marketing automation even important?" or, perhaps more importantly, "What exactly IS marketing automation?"
  • Purvi Patel
    03.16.2017

    Social Media in the New World

    Is your brand struggling to be heard in a noisy digital space? At Sagepath, we evaluate your brand’s core, your business’s unique influences, and apply creative concepts to these objectives to develop effective social media strategies. While a strategy and plan are two important factors in achieving social media success, it is vital to understand that not every post will drive high engagement rates, an outpouring of website traffic, or convert to sales.

  • Sneh Parmar
    03.16.2017

    Types of Analytic Data Points and How They Work Together

    The amount of data collected these days is unfathomable. In fact, there’s such an abundant amount of data collected that analysts have difficulty trying to determine what’s important.

    So how do you connect all of that information to give a holistic view into what’s happening? It could potentially take forever trying to connect certain data points; however, in order to be effective you need to focus on the key elements that you are trying to showcase.

  • Haris Cajic
    03.15.2017

    SEO Audit 101

    An SEO audit is a procedure which documents a website’s performance based on a variety of factors. The overall goal is to identify and develop a strategy to tackle any SEO challenges the website faces.