• creative design, business requirements, translating requirements, creative strategy, design strategy

    How Designers Translate Business Requirements into Effective Creative Concepts

    How do designers turn dry business requirements into eye-catching, functional designs? Sagepath Designer Jing Wang shares her 3-step process for translating business requirements into compelling visuals that drive business results.

    Jing Wang - 12.03.2018
  • Bodymovin, Bodymovin', animation, exporting animation,

    We Be Bodymovin'

    Animations bring life to design, but SVG animation, video and GIFs all have some form of limitation for quality, load times and development challenges. At Sagepath, we found a solution that satisfies designers, developers and the scope police.

    Lee Dennis - 02.21.2018
  • sagepath, sagepath video, 2017 sagepath video,

    2017 Sagepath Culture Video

    Check out this short video we produced as a thank you to all the Sagepathers whose dedication and expertise took us to the next level in 2017 and you'll see why we say our house is a very, very, very fine house.

    Bruce White - 01.23.2018
  • gifs, animated gifs, memes, gif, giphy, social,

    Why We Can't Get Enough of GIFs

    If pictures speak a thousand words, then GIFs are doing a lot of talking. 

    Brittany Hege - 12.22.2017
  • design, web design, graphic design, zeplin, sketch, photoshop, photoshop pros and cons, sketch pros and cons, zeplin pros and cons, sketch vs photoshop, zeplin vs. photoshop

    Zeplin and Sketch Fly Far Above Photoshop

    Sketch may be a relative newcomer in image manipulation and design, but this software platform's support for vector graphics and text, well-designed interface, and product scalability is making it an increasingly popular choice for web development.

    Aaron Smith - 07.27.2017
  • design, advertising, collaboration, copywriter, art director, bernbach

    Mad Men Meets the Data Analyst

    By pairing creative minds and encouraging collaboration, DDB's Bill Bernbach changed advertising forever.

    Bret Gunter - 06.15.2017